Sunlight Direct’s senior management team has demonstrated its ability to build successful business operations in multiple high-technology environments.

Peter W. Guest—President & CEO

Mr. Guest has been a leader in innovative businesses with revolutionary products from his early days in Silicon Valley through increasingly complex management roles with international semiconductor industry pace setters. His blue-chip background includes experience in integrated circuits, silicon wafer fabrication, thin film technology, multi-chip modules, fiber optics, solar cells and automated equipment manufacturing. In recent years, Mr. Guest has led international business ventures and corporate mergers, sales and acquisitions. He has served as the key executive in both start-up and turnaround situations, guiding both new and established organizations to previously unachieved levels of profitability. He remains a recognized pioneer of new ideas and solutions in “high tech” industries to increase corporate excellence and foster growth for multi-million dollar bottom-line impacts. He holds a Bachelor’s degree in Applied Physics and Master’s degrees in both Electrical Engineering and Business Administration. Mr. Guest is responsible for establishing the vision, defining the mission and staffing the organization of Sunlight Direct with the most talented people available, and for leading and directing the company to meet its strategic business plan.

Kenneth L. Jones II—Chief Technical Officer

Mr. Jones’ industrial experience spans more than 40 years and includes engineering and operations management positions at a variety of high-technology companies. He was a co-founder, vice president and general manager of a multi-layer ceramic package production house, which, through his leadership, became one of only three companies certified to produce space-level packages for Hughes Space & Communications Co. Previously, Mr. Jones led a turnaround of a division of a major high-technology materials manufacturer, growing monthly sales almost six-fold in just one year, and taking the division from a monthly operating loss to profitability in that same time period. His prior experience included senior management positions with three start-up and growth-phase manufacturing companies, at one of which he designed, installed and managed the operation of the company’s advanced production line, accounting for more than $10 million in annual sales to the Trident submarine missile program. A holder of several U.S. patents, Mr. Jones earned a Bachelor of Science degree in mechanical engineering from Arizona State University. He is responsible for directing all design, product engineering and manufacturing activities for Sunlight Direct.

Directors and Advisors

Peter W. Guest, Director

Mr. Guest serves as President and CEO of Sunlight Direct, LLC.

Stephen Sheridan, Director

Stephen Sheridan is an investor in and serves on the board of directors. Mr. Sheridan is a founding member and CEO of Bridge Strategy Group. Mr. Sheridan was divisional president for Renaissance Worldwide and a senior manager for McKinsey & Company. Mr. Sheridan has more than 20 years experience consulting Fortune 1000 clients in the financial services, computers and communications and energy sectors. He has developed intellectual capital and expertise on sales and marketing effectiveness and customer management strategies, particularly related to clients shifting from a product-centric business model to a customer-centric model. His work has been published in The Journal of Business Strategy and the Handbook of Business Strategy, and he has contributed to articles in Fortune and Business Week.